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For one advertiser focused on branding, what room the vital success metrics?

For one advertiser focused on branding, what room the vital success metrics?

Conversion RateClicks and ImpressionsCost-per-conversionReach and also Frequency

The correct Answer is:


Reach and also Frequency

Explanation: For an advertiser concentrated on branding, the vital success metric is Reach and Frequency.

You are watching: For an advertiser focused on branding, what are the key success metrics?

If your key goal is come raise awareness and also visibility of her product, service, or cause, you’ll very first want to determine whether your key goal is to increase traffic to your website or encourage client to communicate with her brand.

Once you create the goals of your branding campaign, you deserve to then measure up success by monitoring impressions, conversions, and also other statistics.

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Reach and also frequency: Reach is the number of visitors exposed come an ad. Enhanced reach means that an ad is exposed to an ext potential customers, which might lead to increased awareness. Frequency is the average number of times a visitor to be exposed to an ad over a period of time.

Read much more here: https://support.google.com/partners/answer/6172653?hl=en


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