Would everyone really question the call of either Heineken together a beer or Benicio Del Toro together an actor? The previous is a 143-year-old brand sold in 192 countries, while the latter is both an Oscar winner and also cult film favorite. Nonetheless, both it seems ~ to be going with a bout of low confidence together the beer brand’s newest an international campaign stars Del Toro in a decidedly self-deprecating role.

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The key spot the the campaign, by agency Publicis Worldwide, sees Del Toro mistaken for none other than Antonio Banderas. Could this possibly ever before happen? hope not, however it’s a welcome sight to see Del Toro flex his spokesperson an abilities for the an initial time. Heineken’s vice-president of marketing Ralph Rijks claims that while Del Toro is famous, he isn’t an overexposed celebrity.

“We want someone, who favor the brand to be known, yet whose depths backstory and also history, much like Heineken, necessary to it is in told,” says Rijks. “Benicio’s global appeal and bilingual skillset readily available us good versatility, and also we were yes, really pleased to job-related with him.”


Publicis an international chief creative officer Andy Bird claims it may not be the most obvious choice, yet Del Toro is a perfect fit. “We made decision Benicio together he’s one of the best actors in the world, and he’s respected worldwide much like Heineken. Likewise he’s got a actual ​mischievous side to his personality and doesn’t take self so seriously, which enabled us to play with his backstory and have some genuine fun through the new campaign,” claims Bird.

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About the author

Jeff Beer is a staff editor at quick Company, extending advertising, marketing, and also brand creativity.

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